Promoting Atlantic Canada Seafood
To help maximize exposure and increase awareness of Atlantic Canada seafood during the International Boston Seafood Show, the team has been involved in various activities, including:
Product Presentation at Atlantic Canada Café
As part of the Atlantic Canada Café, various delicious seafood dishes will be presented to buyers during the show, prepared by one of Atlantic Canada's finest chefs, Brian Abbott. Chef Abbott will prepare and present cuisine style samples to buyers to demonstrate the diverse products our exhibitors have to offer, and the different ways our delicious fish and seafood can be prepared.
Advertising and Promotion
To increase exposure, our Marketing Team presents ads on behalf of Atlantic Canada seafood companies in two key magazines. Watch for our ad in:
- "Show Daily" on Day 1 (sample of 2009 ad - page 34)
- "Seafood International", March 2010 edition.
- Web Banner Advertisement - IBSS Website
- Newsletter to Atlantic Canadian Exhibitors